An experienced, articulate and well organized Digital Project Manager with a broad knowledge of web technologies and tools capable of producing material to meet tight deadlines. 2 year experienced Web Manager for Cisco Systems UK and Ireland, leading digital projects, strategy, technical implementation, SEO, and web innovation. A member of Cisco's Marketing and Communications team - the leading technology marketing team in Europe. A confident and adaptable team player with strong communication and interpersonal skills. A proven researcher, copy writer, and web editor with experience gained from internship with award winning journalist. Suitable roles include: Digital Project Managment, Web Manager, Web Producer, Web Consultant, Web Designer, Usability Engineer, User Experience Designer, Middleweight Developer, Organic Search Specialist, Integrated Marketing and Communications Manager for the Web.
Selected Achievements
• 2.0 web innovation for cisco including introducing RSS feeds, multimedia, blog space, interest based content submission through cookies, auto updates through syndication, and social media including u-tube, twitter, and facebook.
• Innovated global news syndication for the UKI. The first automated news updates for English speaking countries outside of the US. This model has since been rolled out for India, China, Australia, Singapore and a host of other countries.
• Storage solutions, business video, and 20th Century Fox 24 DVD promotion pages – In response to client escalation, picked up all these campaign page builds which had been floundering for weeks in the Web Production Services development queue and created locally, resolving within a couple of days at almost no cost to the European client. This made the UKI the preferred pilot development platform for European web marketing rollouts.
• Samba – piloted this extremely large project for Small to Medium business for the UK which involved a new platform, architecture, content update, and cookie facilitated content views based on user interest tracking.
• Played a pivotal role in the global mobile site rollout for small screen devices. Fixed significant issues with the global mobile pages enabling successful indexation by search engines. My fixes then rolled out globally across all countries.
• Human network effect – humanizing technology – created landing page which resulted in up to 200 hits per day (http://www.cisco.com/cisco/web/UK/about/humannetwork/newway/index.html) and nearly 18,000 visitors between April and August 09
• Customer kings - http://www.cisco.com/cisco/web/UK/news/customer_kings/index.html - innovated new consumer look and feel for a unique PR marketing campaign, customer kings, resulting in 85,000 views of the competition landing page
• Successful implementation of best practice SEO strategies including organic tagging and content optimization, sitemaps, analytics, 301 redirects, keyword analysis, url anatomies, and broken link analysis resulting in more than 1600 subdirectory pages being ranked locally in the UK and all keyword pages appearing on page 1 google.com
• Redesigned the Public sector and channel partner pages – the changes to which were the first outside of the US
• Facilitated the transition of the UKI user tracking strategy across 3 different tracking technologies, click stream, Visual sciences lite and Omniture.
• Management of a foreign team of up to 3 developers and coordinating between teams of various international stakeholders. Our new team structure resulted in an up to 5 times improvement in capacity levels and delivery times resulting in the new model being adopted across Europe
• Highly proficient journalist. Interned with award winning Journalist Nick Rosen and have experience writing about news and media issues, companies, products, eco living, community development, travel, web technology and multimedia. Written daily features for online publication “Off-Grid.net” (International readership: approx 50,000.)
• Presented with 1997 Young Australian of the Year Award for the Arts (NT)
